If you follow us on Instagram or Facebook, (and if you don't, why not?!) you may recall that we shot our Spring lookbook "LA Woman" in Los Angeles last week, with ex-pat Toronto photographer extraordinaire Matt Tammaro and our lovely and beautiful Fitzroy model Joelle. Our team spent a magical day strolling around Venice Beach, finding perfect backdrop after perfect backdrop. Definitely our favourite part of the city, the vibrant colours and gorgoeus natural scenery made Venice the ideal place to showcase our new collection. Armed with new arrivals from Ladakh, Pink Stitch, and One Teaspoon we hit the beach, the alleyways, the boardwalk and the canals, and we couldn't have been happier with the results.
Here is a little sneak preview and some behind the scenes pics from the shoot, which we decided was our "best shoot ever!" before the first shot was even taken. It's tough being right all the time.
All the beautiful photos above by Matthew Tamaro, iphone pics below by me. Obviously.
Best day ever. #teamFitzroy